What to Look for in Affiliate Software
As an online business owner, you will benefit a lot from affiliate software if you run an affiliate marketing program. Of course, different tools offer different types of functionality that benefit e-commerce and SaaS businesses differently, depending on their unique needs. Check out some of the top features and benefits to look for when buying an affiliate software tool.
Affiliate Software Features and Benefits
The best affiliate software will have at least some of the following features and benefits. The main thing is to assess the importance of each of them for you and your business.
For example, software should generally:
- Be profitable with few resources needed to communicate what you do and offer.
- Remove ambiguity from online marketing transactions (e.g. spam and invalid domains).
- Improve the points of collaboration between you and your affiliate partners, for example with promotional material downloadable and accessible in the tool.
- Maintain a strong customer base and benchmark or standard, allowing users to leave reviews and comments that you can act on immediately without the need to deploy surveys.
Tracking gives all partners and stakeholders the tools to create and assign affiliate links, track them after the sale, and seamlessly generate partner-earned commissions. When this happens, you will retain the trust of your affiliate partners so that they continue to proactively promote your business and offers.
The ability to set different commission types for affiliate partners is great for being flexible and providing billing method options such as revenue threshold, purchase type, number of clicks or sales amount based on recurring, lifetime or performance commissions.
A user-friendly interface will help your partners and other stakeholders experience a smooth, intuitive and easy-to-navigate tool without headaches. Many tools allow you to customize the interface, such as the ability to browse different affiliate programs without logging in or out or quickly sending bulk payments.
The best affiliate software will provide strong security and privacy and prevent fraud. Software that uses its own servers instead of third-party ones is preferable because it means you get a more stable system with secure data.
Integrations are important when it comes to affiliate software because it’s always more efficient and familiar to stick with the software and tools you already use and love. Research the specific programs you use, such as shopping cart solutions, payment gateways, e-commerce platforms, and customer support, CRM, or email marketing software.
Some of the best options should be easy to set up, integrate, and customize for your business, and should be simple to use on a day-to-day basis. No additional software, tools or plugins should be required, and the tool should ideally work as a web application through browsers.