Sony Interactive Entertainment establishes software business development unit in China
Looks like Sony plans to expand its business in China. To facilitate this, Sony Interactive Entertainment has established the System Development Department 4 under the Platform Software Department, which is part of the Platform Experience Software Development Headquarters. Despite an incredibly dry name, this development could have a major impact on the future of PlayStation.
Sony expands China operations as country becomes one of PlayStation’s biggest customers
Sony has released new data on the importance of the Chinese market for the PlayStation brand
China is the No. 6 market for the PS5 after 72 weeks, and PS5 sales are 2.7 times higher than PS4 over the same period.
Spend per user and PS+ subscribers are also significantly higher compared to last-gen pic.twitter.com/pNA1tsYCqv
—Daniel Ahmad (@ZhugeEX) May 26, 2022
Consoles were banned in China until 2014, so PlayStation didn’t make a big splash there like it did in the rest of the world. The PS4 didn’t do very well there, but it looks like Sony has finally hit its stride with the PS5. Since the launch of the PS5, over 670,000 consoles have been sold in China, making it the sixth largest market for new hardware.
The top 11 countries with active PlayStation consoles (via Daniel Ahmad) are:
- UNITED STATES
- UNITED STATES
- Saudi Arabia
Sean Kelly, Head of Software Business, China Region, will lead the new department (likely in his current role). He has been with PlayStation for 21 years and previously held the position of Senior Director of Global Software Development and Localization Services.
With the Chinese government’s hostility towards gaming lately, it seems like now might be a bad time to invest in operations there. However, China’s growing middle class is a gold mine that every entertainment company wants to tap into. Apparently, the opportunity is lucrative enough to outweigh the draconian policies that those who operate there have to contend with.
It is possible that the new department will serve as an intermediary to develop Sony’s relations with Chinese studios. If so, we could see some of the most popular China-only titles heading west at some point.
In other news, an unannounced Destiny project is in development and Konami is already shutting down Super Bomberman R Online servers.