Hybrid Software Group acquires 3D software business

Hybrid Software Group PLC has acquired the business and assets related to iC3D from Creative Edge Software. The iC3D software suite generates photorealistic 3D virtual mockups on the fly, allowing cartons, labels, hoses, bottles, shrink sleeves, point-of-sale displays and in-store visualization to be rendered accurately for design verification and e-commerce applications.

Additionally, iC3D offers an extensive library of modeling templates for digital packaging design and prototyping, as well as an online visualization platform, which allows designers, brands and print providers to collaborate. on new designs with accurate 3D rendering in real time.

Mike Rottenborn, CEO of Hybrid Software Group, comments: “Additive and 3D manufacturing applications are one of our fastest growing market segments for printhead electronics and software, but the visualization of packaging designs in 3D was a gap in our technology portfolio. The acquisition of iC3D strengthens our 3D offering and closes the loop between the design of high-end labels and packaging and the manufacture of industrial prints. We already have iC3D integration in our Packz and Cloudflow software with a substantial installed base of users who have licensed the iC3D option, and we look forward to broader iC3D integration in our Digital Front Ends (DFE) and other software products.

Trevor Haworth, CEO of Creative Edge, says, “We created Creative Edge Software in 2013 to develop 3D software that would offer packaging and label designers an all-in-one product to replace the many partial rendering solutions used at the time. Since then, iC3D has become the product of choice for many major brands. Almost from the start, Hybrid Software has become one of our largest value-added resellers by combining the rapid visualization capabilities of iC3D with their line of packaging production software products, and a close relationship between the development has been established. Our acquisition by Hybrid Software Group is the logical step in co-developing exciting new products for the packaging market, and I look forward to our expansion with the additional resources provided by such a successful group.

The consideration for the acquisition is $4 million in cash, which has been paid in full.

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