Ford partners with Salesforce to grow its software business, Marketing & Advertising News, ET BrandEquity

The Ford logo is pictured at the Frankfurt Motor Show (IAA) 2019 in Frankfurt, Germany. (File photo/Reuters)

Ford Motor Co on Tuesday announced plans to launch a new subscription software service aimed at small businesses, in conjunction with enterprise software company Salesforce.com Inc.

The software service, called VIIZR, will be offered from next year by the automaker’s Ford Pro utility and service unit. Based on Salesforce technology, the system will digitize documents for contractors, repair technicians and other tradespeople, and will start at $39 per month per user, Ford said.

VIIZR customers don’t have to drive Ford vehicles, but the small business target market overlaps with a key market for Ford commercial trucks and vans.

Ford, like rival automakers, is working to create recurring subscription revenue streams to supplement revenue from vehicle sales that may be hit by economic downturns or disruptions like recent semiconductor shortages.

Salesforce and other software-as-a-service companies tend to have higher stock valuations than manufacturers. Salesforce has a market cap of nearly $253 billion, compared to Ford’s $76 billion.

Ford said it will offer companies free trial use of the VIIZR system before launch in the first half of 2022.

The automaker’s optimism stems from growing demand for its next new electric vehicle, the Ford F-150…

  1. What is Ford’s partnership with Salesforce?
    Ford Motor plans to launch a new subscription software service, called VIIZR, aimed at small businesses, in conjunction with business software company Salesforce.com Inc. VIIZR customers don’t have to drive Ford vehicles, but the small business target market overlaps with a key market for Ford trucks and vans.
  2. What is Salesforce and will it help Ford?
    Salesforce is a cloud-based software company, which provides customer relationship management services. VIIZR will be offered by the automaker’s Ford Pro utility and service unit. Based on Salesforce technology, the system will digitize documents for contractors, repair technicians and other trades.

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