EFI sells software business to focus on Fiery and inkjet, new company named eProductivity Software

By Wayne Robinson | January 19, 2022

EFI has sold its productivity software business to a US-based private equity firm, which will rename it eProductivity Software and installed two senior executives formerly at EFI to manage it.

Spin-off company: eProductivity Software

The EFI business, which included MIS, ERP and W2P, grew into a major operation over the years as the company acquired a plethora of developers around the world and merged them into a single entity. It now has 4,000 printers worldwide, working in everything from commercial printing to packaging display graphics, corrugated board, labels and packaging and publications.

Daniel Aloi, Senior Regional Sales Manager APAC, said, “This is great news for the company and the industry. Now, as a fully-fledged stand-alone software company dedicated to printing, packaging and corrugated board, we will be able to develop new partnerships, strengthen relationships with all industry suppliers and to contribute fully to the growth and development of the industry.

Aloi says everything will remain as is for ANZ customers, with the same contact details, staff and support systems in place. Aloi remains Regional Sales Manager, with Brad Hall remaining Operations Manager. Overall, R&D centers in the UK, US and India will remain.

The new stand-alone company was named eProductivity Software. EFI executive Gaby Matsliach, who was COO of its EPS wing, becomes CEO, while former EFI CFO and COO Marc Olin, who worked at EFI for 18 years before leaving a year ago. year, becomes executive chairman. Olin was the driving force behind loading EFI into software.

The software business is now owned by Symphony Technology Group, which already owns several technology and software-related businesses, including Trace One, a SaaS provider of business applications, including packaging lifecycle management.

Aloi says, “Their strategy is to pull software business units out of larger companies and drive targeted growth. It’s exciting to be part of it. »

For EFI, the realignment, he said, will allow it “to accelerate investments in its Inkjet and Fiery business units.”

Jeff Jacobson, CEO and Executive Chairman of EFI, was fully focused on the opportunities in industrial inkjet markets and its ability to capitalize on Fiery technology.

He said EFI would “continue to drive analog-to-digital transformation in all high-value segments of imaging – while increasingly serving new adjacencies including e-commerce, direct-to-garment and other fast-growing segments”.

“We are making significant investments to continue to be the clear leader in the packaging and corrugated, display graphics, textile and building/decoration materials markets,” he added.

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