Advent leads investment in assembling software companies

International Adventa global private equity investor, led an investment round in Assemblyan e-commerce software and data company. PSGa growth capital firm in partnership with mid-market software and technology services companies, also participated in the round.

“What aggregators did for brands, we do for software,” says Sandeep Kella, co-founder and CEO of Assembly. “We are solely focused on helping e-commerce merchants grow better by bringing together software tools and combining them with valuable content. Our mission is to meet the needs of our customers at every stage of their growth.

“Millions of e-commerce merchants around the world need world-class software to operate more profitably in an increasingly complex, multi-channel world,” said Eric Wei, general manager of Advent’s technology team in Palo Alto. “Assembly is a clear SaaS leader in market intelligence data, user community and merchant relationships. With Advent’s capital, we believe Assembly will become the industry platform for all merchants to thrive.

“We are extremely proud of the growth the Assembly team has achieved to date and the exciting path the company is taking as it aims to serve as a one-stop-shop for e-commerce merchants,” said matte stone, CEO of PSG. “We thank Sandeep and the entire Assembly team for their dedication and hard work, and we are excited to continue our partnership to support the next phase of Assembly’s evolution.

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